Artificial Intelligence Event - Practical Applications & Insights for Marketers

Bounce, 121 Holborn, London, September 28th 2017

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PRODUCE PERSONALISED & INTUITIVE CUSTOMER EXPERIENCES WITH AI


Will artificial intelligence(AI) take our jobs seems to be what springs to mind when most people think of AI. Now that highly sophisticated cognitive learning technology can shoulder many of the tasks involved in marketing it seems more relevant than ever. But it is not all doom and gloom!

A number of AI initiatives like chatbots, virtual assistants, Einstein and IBM Watson have gathered plenty of attention recently, but so many applications are only scratching the surface of the tech’s potential.

AI has the ability to free up your time so you can spend more time tackling bigger picture responsibilities like finding the inspiration for the right idea and tone to make a real connection. Visions of a completely automated campaign are a little hasty! But, it is time to take advantage of the repetitive learning it can offer.

- Understand the right Ai applications for you and your business?

- Derive real meaning from analysing, segmenting and filtering big data sets?

- Create great customer experiences?

- Retain more customers by predicting their needs in real time?

- Reduce costs by implementing intelligent assistants?

- Create content that is relevant and timely?

- Speech recognition for customer relations?

Already on the agenda: Telefonica, Pizzaexpress, John Lewis, adam&eveDDb, Karmarama, Mindshare, IBM, The Dorchester and more.

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Agenda


September 28th 2017, Bounce, London
9:00am
Registration & Coffee
Venue: The Bar

09:30am
Welcome
Morning Moderator
Venue: Main Hall

09.40am
Why do marketers need Artificial Intelligence?
Karen Boswell - Head of Innovations, adamandeveDDB ‎
Venue: Main Hall

- Where is it right now? - What do you need to know now to prepare for what is coming? - How can AI helping marketers create winning products, results, campaigns and brands? - What will it really mean economically, socially, technically, culturally and legally?

10.05am
What is the Consumer Perception of AI?
Jeremy Pounder & Jed Hallam - Futures Director, Business Planning & Managing Partner, Planning, Mindshare
Venue: Main Hall

- How transparent do brands need to be? - When is AI acceptable v’s the psychology of trusting a machine - Is a more targeted world a good thing?

10.30am
Crunching the data deluge
Angela Shen-Hsieh - Director Product Innovation, Predicting Human Behaviour, Telefónica
Venue: Main Hall

- Why big chunks of data don’t necessarily make things any easier. - Derive real meaning from analysing, segmenting and filtering big data sets - Why intuition is not enough to narrow the gap in terms of effort and quantifiable results - Fuelling the machine learning algorithm

11.00am
Refresh & Reboot: Coffee
Venue: The Bar

Anyone 4 Coffee? Tea is underrated if you ask us so have that too. Don’t forget to drink some water and relieve your fatigue from all the information you are trying to absorb! Last but not least find the ping to your pong (we are not saying you chime or smell, it will all make sense on the day!)

11.30am
Roundtables
Choose from: Chatbots, AI & B2B Marketing, Social Impact or Predictive Intelligence
Venue: Ping Pong Tables

Your choice of one these Rountables: 1. Chatbots: Sally Burt-Jones, Global Business Development Director, Viber 2. AI & B2B Marketing: Riaz Kanani, Founder, Radiate B2B 3. Social Impact: Tamara Sword, Founding Director, TRM&C 4. Predictive Intelligence: Chris Kellner, Head of Sales & Strategic Partnerships EMEA, DigitalGenius

12.15pm
Roundtable Round-Up
Venue: Main Hall

12.30pm
Refill & Reboot: Lunch & Learn
Venue: The Bar

Meet.Eat. Learn and Share with the other attendees and speakers.

1.20pm
Welcome Back
Afternoon Moderator
Venue: Main Hall

1.30pm
Panel: Whose AI is it Anyway?
Lawrence Weber (moderator) - Managing Partner Innovation, Karmarama
Venue: Main Hall

What are the pros and cons? - How are businesses making the most of chat & message bots? - Where will they have the main impact? - What is the potential impact of AI on the workforce? Eleonora Harwich, Researcher, Reform Tim Love, Senior Social Media Manager|Content Creator & Strategist, PizzaExpress Patrick Stobbs, Co-Founder & COO, Jukedeck

2.15pm
Create Rich Insights by Integrating AI & Customer Data
Venue: Main Hall

- How to become less overwhelmed by vast volumes of data and save time - Make a difference with what you do with the data rather than what the data tells you - Act on analytical insights to exceed customer expectations

2.40pm
Creating Great Personal Experiences with AI
Ed Weatherall - Platform Strategy lead, Rocket Fuel Inc
Venue: Main Hall

Why building an AI interface between a variety of content management platforms and the actual user interface will be important. - Using the knowledge you hold on your customers and translating into an experience that feels very bespoke and personal to them.

3.05pm
What's Next: From Horses to Robots
Tracey Gilbert - Partner, IBM IX
Venue: Main Hall

AI is here and it is a new industrial era. How will businesses bring AI, Robotics and Trust together to supercharge their transformation agendas and will we really be designing a No Touch environment?

3.30pm
Closing Remarks
Afternoon Moderator
Venue: Main Hall

3.35pm
Ping Pong & Pop/Pints/Plonk
Venue: The Bar

Around the word table tennis competition between the pings and the pongs

5:00 pm
Event Closes
Venue: The Bar

speakers


Introducing our world-class lineup of speakers and moderators for this AI Conference...

  • Tim Love

    Senior Social Media Manager | Content Creator & Strategies, PizzaExpress

    Eleonora Harwich

    Researcher, Reform

    Tracey Gilbert

    Partner, IBM IX

  • Karen Boswell

    ‎Head of Innovations, adamandeveDDB

    Ed Weatherall

    Platform Strategy Lead, Rocket Fuel Inc

    Sally Burtt-Jones

    Global Business Development Director, Viber

  • Angela Shen-Hsieh

    Director of Product Innovation Predicting Human Behaviour, Telefonica

    Patrick Stobbs

    Co-Founder & COO, Jukedeck

    Chris Kellner

    Head of Sales & Strategic Partnerships EMEA, DigitalGenius

  • Riaz Kanani

    Co-founder and Joint-MD, Radiate B2B

    Tom Ollerton

    Innovation Director, We Are Social

    Jed Hallam

    Managing Partner Planning, Mindshare

  • Lawrence Weber

    Managing Partner Innovation, Karmarama

    Tamara Sword

    Founding Director, TRM&C

    Jeremy Pounder

    Futures Director, Mindshare

Tim Love
Senior Social Media Manager | Content Creator & Strategies, PizzaExpress
Eleonora Harwich
Researcher, Reform
Eleonora Harwich is a researcher at Reform, a non-partisan Westminster-based think tank, which she joined in 2015. She has been working on projects across policy areas mostly providing support on the quantitative side of the research. She has worked on projects ranging from assessing current issues with ways of measuring of public sector productivity to developing a model for performance assessment within prison using data envelopment analysis.

She has also experimented with the application of machine learning techniques to try and evaluate the cost-effectiveness of schools. More recently, she has developed a very strong research interest in the opportunities and challenges presented by the applications of artificial intelligence in the public sector and has authored several pieces on the subject.
Tracey Gilbert
Partner, IBM IX
I am a Partner in IBM IX, where I lead Digital Experience and Cognitive Strategy for Financial Services in the UK.

I have spent much of my career working with clients across many industries to delivern technology-enabled change programmes; from creating new ways to support citizens to receive benefits, to helping food manufacturers understand and apply learning from customer feedback, to helping banks create better ways for their customers to apply for mortgages.

For the past two years I have been helping clients explore how Artificial Intelligence can support their transformation programmes and deliver business value.  Now is an interesting time, as AI moves from science experiment to business imperative, I am interested in how organisations will prepare to take off the handbrake and include AI as a key component of their technology toolset.
Karen Boswell
‎Head of Innovations, adamandeveDDB
Karen is a change enabler.

She helps brands and organizations evolve their business from both a strategic and implementation perspective, weaving together people and ideas to create and maintain cultures of innovation and agility.

With 15 years experience specialising in digital working as part of the wider marketing mix she uses technology as an enabler to keep up with customer demand, shaping transformational strategies that disrupt in the right way but click together seamlessly.

Having instigated a culture of positive disruption and rapid innovation at adamandeveDDB she helps teams and clients alike look at things differently; constantly challenging the norm, lifting the bar and breaking the rules.

  She’s described as an instigator and an enabler, and with her finger on the pulse of emerging technologies will ensure the path of transformation your brand or organization is on, is one that is future proof.
Ed Weatherall
Platform Strategy Lead, Rocket Fuel Inc
Ed Weatherall is working alongside a lot of smart machines at Rocket Fuel, an organisation that has pioneered using AI for marketing over the last 7 years. He is working with leading brands and agencies, including Accenture and IBM, on how to adopt AI and move into predictive marketing. After over 16 years in digital, Ed has always enjoyed launching new things. In 2001 he founded the global digital agency Concep, and later used Psychology at VisualDNA to change the way companies understand people online. Working with AI was a natural step from there.
Sally Burtt-Jones
Global Business Development Director, Viber
Sally is a seasoned digital marketing and business development professional with more than 10 years strategic media experience. She brings a wealth of knowledge to her role at Viber having previously held the position of Head of Branded Content at AOL Huffington Post UK and Group Head, Brand Partnerships at the Guardian.

Sally is responsible for defining Viber’s partnership strategy and recruiting the right partners for the brand, with a view to establishing long-term mutually beneficial relationships that translate into engagement for Viber's 800M users.

Instrumental in the launch of Viber's B2B solutions, Sally has helped global partners such as the BBC, Red Bull, UNICEF and Ibiza Rocks create their own unique channels on Viber, building valuable new partnerships across product, marketing and content.
Angela Shen-Hsieh
Director of Product Innovation Predicting Human Behaviour, Telefonica
Angela Shen-Hsieh is a recent addition to Telefonica’s Product Innovation team where she manages an internal incubator that leverages machine learning and AI against telco data to develop new products and businesses. Previously, Angela was with IBM Watson, where she was responsible for Watson’s Virtual Agent and Exploration & Discovery product lines. Angela also developed Watson’s robotics offering, Intu, and the natural language data discovery product, Watson Analytics.

Trained as an architect, Angela is a designer and builder at heart. She has applied that to business, as the CEO and founder of four startups including Visual i|o, a venture-backed data visualization software company. She was named a Fast Company ‘Master of Design’, and one of “10 Cutting Edge Designers pushing the limits of design” by BusinessWeek. Angela holds six patents and has a BA from Columbia University in New York City and a Master in Architecture from Harvard University in Cambridge, Massachusetts. She currently resides in Barcelona, Spain.
Patrick Stobbs
Co-Founder & COO, Jukedeck
Patrick is the Co-Founder of Jukedeck, a startup that has developed an artificially intelligent music composer - a system that writes original music completely on its own.Their technology allows video creators to make unique, personalised soundtracks at the touch of a button. Jukedeck won the TechCrunch Disrupt Startup Competition in December 2015, and a Cannes Lions gold award in June 2016. Their music has been used by the likes of Coca-Cola, Google and UKTV.
Chris Kellner
Head of Sales & Strategic Partnerships EMEA, DigitalGenius
Chris is Head of Business Development at DigitalGenius, leading commercial efforts across Europe, Middle East and Africa. Chris is responsible for strategy, partnerships and growing commercial operations. He has been with DigitalGenius for 14 months and previously was Head of European Business Development at Voiamo, a technology company.
Riaz Kanani
Co-founder and Joint-MD, Radiate B2B
Riaz is Managing Director of Connected Paths, the leading account based marketing agency helping B2B companies increase their market intelligence, lead generation and conversion. He has spent the last two decades either as a B2B marketer or helping B2B and B2C marketers drive success in their marketing programmes both in the UK and internationally.

He sold his startup to Silverpop (now IBM), a world leading marketing automation platform, creating its international headquarters, sat on the DMA email marketing council helping to set the direction of the email marketing industry and judging its prestigious marketing awards. He has advised some of the UK’s largest companies including Tesco, UBS, FedEx and Transport for London.

He regularly speaks on the topics of Account Based Marketing, B2B Marketing, email marketing and innovation in marketing technology.
Tom Ollerton
Innovation Director, We Are Social
Tom’s career in digital marketing has taken him from mobile through all aspects of digital and finally found him in his natural home at the global social media agency We Are Social. Tom is the innovation lead on the YouTube, First Direct, HSBC, Ballantine’s and Domino’s accounts. Tom is also a co-founder of The Innovation Ramble a 30 part audio/video series that investigates the world of innovation one subject at a time
Jed Hallam
Managing Partner Planning, Mindshare
I’m a managing partner at Mindshare, and joint head of strategic planning. I have more than nine years of experience working on global brands, developing strategies that put digital and data (and by proxy, people) at their heart. I believe that putting people at the heart of a business is the only way to build a successful brand.

I'm interested in people-centric marketing and communications, business and brand strategy, and advertising and media. I'm obsessed with music (I was named in tribute to Led Zeppelin - long story), I write a lot, I read even more, and I live by the sea with my partner and daughter. You'll find me mostly wearing black.
Lawrence Weber
Managing Partner Innovation, Karmarama
Lawrence has 17 years+ experience in digital, integrated and creative agencies joining Karmarama in 2012.

In that time Lawrence has worked on global projects for BBC Worldwide, British Airways, Nokia, Range Rover and Unilever. Lawrence is chair of the IPA Brand Technology Group, a member of both the BIMA Executive Committee and Google UK Creative Council, a start-up mentor for Unilever Foundry and The Friday Club and was named in The Drum’s 2016 list of the top 25 most influential people in Digital.

As Managing Partner Innovation, he helps clients get commercial and creative advantage from key platforms, new technologies and the start-up community.
Tamara Sword
Founding Director, TRM&C
I'm a strategist and marketer with a life-long passion for all things tech. I've presented at conferences around the world and write for The Huffington Post about technology, marketing and the way we live. Key areas of expertise include taking new technologies to market, brand building, team building, lead gen, raising investment and winning new business. Current tech focus includes mobile, enterprise software, big data, adtech, medtech, fintech, IoT, AI, AR / MR & VR.
Jeremy Pounder
Futures Director, Mindshare
After graduating with a degree in History from Cambridge University, I joined Y&R Media (now MEC) as a strategist. After three years there, I made the move into research and joined the Starcom Intelligence Unit. I joined Mindshare’s Business Planning team in 2007 specialising in consumer insights around new media behaviours. I currently run our future_medialab research programme which aims to assess the opportunities around emerging media and technology, and to help invent the future of media for our clients.

Pricing


A full day of meeting and learning from experts in their field, a brilliant venue and an enjoyable atmosphere - book now to avoid disappointment and a nagging sense of regret.

    • £149

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      (Rate ended 21st July 2017)
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    • £199

    • Regular rate

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      (Rate ended August 25th 2017)
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THE VENUE - BOUNCE, 121 HOLBORN , LONDON


We like to hold our events at locations that not only help facilitate great content and speakers, but are different - places to enjoy coming to. The home of Ping Pong in London, Bounce ticks all boxes for us.

Bounce Holborn

121 Holborn London EC1N 2TD 020 3657 6525

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