Karen Boswell - Head of Innovations, adamandeveDDB
- Where is it right now? - What do you need to know now to prepare for what is coming? - How can AI helping marketers create winning products, results, campaigns and brands? - What will it really mean economically, socially, technically, culturally and legally?
Jeremy Pounder & Jed Hallam - Futures Director, Business Planning & Managing Partner, Planning, Mindshare
- How transparent do brands need to be? - When is AI acceptable v’s the psychology of trusting a machine - Is a more targeted world a good thing?
Angela Shen-Hsieh - Director Product Innovation, Predicting Human Behaviour, Telefónica
- Why big chunks of data don’t necessarily make things any easier. - Derive real meaning from analysing, segmenting and filtering big data sets - Why intuition is not enough to narrow the gap in terms of effort and quantifiable results - Fuelling the machine learning algorithm
Anyone 4 Coffee? Tea is underrated if you ask us so have that too. Don’t forget to drink some water and relieve your fatigue from all the information you are trying to absorb! Last but not least find the ping to your pong (we are not saying you chime or smell, it will all make sense on the day!)
Choose from: Chatbots, AI & B2B Marketing or Social Impact
Your choice of one these Rountables: 1. Chatbots: Sally Burt-Jones, Global Business Development Director, Viber 2. AI & B2B Marketing: Riaz Kanani, Founder, Radiate B2B 3. Social Impact: Tamara Sword, Founding Director, TRM&C
Meet.Eat. Learn and Share with the other attendees and speakers.
Lawrence Weber (moderator) - Managing Partner Innovation, Karmarama
What are the pros and cons? - How are businesses making the most of chat & message bots? - Where will they have the main impact? - What is the potential impact of AI on the workforce? Eleonora Harwich, Researcher, Reform Tim Love, Senior Social Media Manager|Content Creator & Strategist, PizzaExpress Patrick Stobbs, Co-Founder & COO, Jukedeck
Tom Ollerton - Innovation Director, We Are Social
- How to become less overwhelmed by vast volumes of data and save time - Make a difference with what you do with the data rather than what the data tells you - Act on analytical insights to exceed customer expectations
Ed Weatherall - Platform Strategy lead, Rocket Fuel Inc
Why building an AI interface between a variety of content management platforms and the actual user interface will be important. - Using the knowledge you hold on your customers and translating into an experience that feels very bespoke and personal to them.
Tracey Gilbert - Partner, IBM IX
AI is here and it is a new industrial era. How will businesses bring AI, Robotics and Trust together to supercharge their transformation agendas and will we really be designing a No Touch environment?
Around the word table tennis competition between the pings and the pongs